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Birthing Ideas is Like Birthing Babies

Why “idea midwife?”

Creating, like birthing, is a natural process, with its own ebb and flow, phases, moments of wonder, times when special attention or effort is required, and times when, no matter how much you might want to, pushing is not a good idea.

Let yourself be informed and supported by this natural cycle as you bring your creative ideas to life.

Consider what phase of development your idea is in, and take actions to support and encourage its development and your well-being — keeping in mind that, unlike birthing babies, when you birth innovation the gestation period can vary wildly — and you can take a step back, in order to move forward.

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